Director of Campaign Communications and Digital Strategy

About Us

Our nation’s education system is leaving millions of students—including an overwhelming number of students of color and low-income students—unprepared for college, career, and life. Research shows that classroom teachers are the single most important in-school factor in improving student achievement, and we believe a truly thriving teaching profession requires educator voice and leadership. We work to build durable teacher power, especially with those who have been historically excluded from decision-making, to shape the systems and policies that define education. 

Founded by public school teachers, Educators for Excellence is a growing movement of nearly 40,000 educators working together to build a high-quality, diverse teaching profession with the resources and conditions necessary to help every student thrive. Together, we research and develop educator-informed solutions, build teacher power, and advocate for policy change at the district, state, and national levels.

What We Do

Our work is grounded in the belief that the teaching profession is one of the most vital forces shaping our shared future - and that educators must be at the center of shaping the policies and systems that define public education. We focus on developing teacher leadership and power to drive issue advocacy campaigns that shape policy, contracts, and the national conversation. 

To achieve our vision for transforming the teaching profession, we advance and support the implementation of a focused set of policy solutions backed by research and educators. Our agenda focuses on achieving a high-quality, diverse workforce through:

• Building strong and sustainable career pathways.
• Creating coherent systems of instructional support.
• Funding public schools fully and equitably.

By building durable teacher power, teachers unite as a collective force to drive lasting change and advance an equitable, sustainable public education system where every student has the opportunity to learn, grow, and succeed.

The Opportunity

E4E seeks a National Director of Campaign Communications and Digital Strategy to lead a new, centralized communications and digital strategy function. This role is responsible for designing and executing a unified, digital-first communications strategy that drives winning issue advocacy campaigns across Educators for Excellence’s national and state-based work.

Reporting to the Senior Vice President of Campaigns and Public Affairs, this role will serve as the strategic lead responsible for designing and executing integrated communications and digital strategies that are tightly aligned to campaign goals, political realities, legislative opportunities, and educator engagement pathways. This leader will ensure that a combined function tackling earned, owned, paid, and digital media strategies works in concert to build public support, influence decision-makers, engage educators, and strengthen campaign outcomes.

As a member of the Program leadership team, the National Director of Campaign Communications and Digital Strategy will help shape how E4E leverages communications, storytelling, audience engagement, and digital infrastructure to drive coordinated campaigns, elevate educator voice, strengthen E4E’s broader brand and member value proposition, and deepen pathways toward advocacy and leadership.

Responsibilities - In this role, you will:

Lead Campaign Communications and Campaign Digital Strategies

• Lead the development and execution of integrated communications and digital strategies that advance E4E’s issue advocacy campaigns across geographies
• Translate with communications staff campaign priorities into compelling narratives, messaging, and audience strategies that effectively engage educators, policymakers, coalition partners, media and the public
• Leverage strong political instincts and deep issue experience to adapt campaign messaging strategies that proactively or reactively propel our campaigns toward success 
• Ensure communications and digital strategies built and managed by communications staff are fully aligned to campaign plans, legislative timelines, advocacy opportunities, and campaign peaks
• Maintain strategic oversight of earned, owned, and paid digital media efforts to ensure tactics are sequenced, integrated, and deployed for maximum campaign impact
• Ensure strong rapid response capabilities necessary for fast-moving political environments
• Ensure campaign messaging remains politically grounded, audience-specific, and aligned to E4E’s broader organizational brand, voice, and issue agenda messaging

Strengthen Content that Drives Brand, Storytelling, and Member Engagement 

• Partner with Program Leadership to strengthen E4E’s broader brand, member value proposition, and educator engagement strategies through enterprise projects to day-to-day execution, shaping content that elevate educator voice, deepen audience engagement, and reinforce E4E’s identity as an educator-led organization
• Ensure alignment between campaign communications and broader organizational storytelling, helping create cohesive pathways from top-of-funnel engagement toward sustained advocacy and campaign engagement and action
• Support cross-organizational understanding of digital’s role in cultivating the member experience, driving more integration between online and field activities

Lead Enterprise Digital Strategy, Audience Engagement, and Paid Media

• Lead the organization’s enterprise digital strategy, ensuring digital platforms, engagement tactics, and audience pathways effectively support advocacy, mobilization, leadership development, and campaign goals that build toward impact
• In matrixed management structure with the Vice President of National Strategy and Innovation, drive top of funnel brand, thought leadership, and member engagement strategies that move educators and supporters toward sustained advocacy and campaign engagement
• Partner closely with the National Strategy and Innovation team to ensure alignment between digital strategy and national communications strategies, member value proposition definition, and broader audience and member growth efforts 
• Ensure messaging and content are effectively adapted across all digital channels and platforms, maintaining consistency of voice, messaging, and organizational priorities from initial touchpoint to deeper downstream leadership
• Oversee paid digital strategy and investments, ensuring resources are responsibly deployed to grow membership, deepen engagement, or drive action
• Working closely with the Digital Systems team, leverage reporting and insights to refine and optimize our enterprise digital strategy 

Build Operational Excellence and Cross-Functional Integration of Communications and Digital Programming

• Directly manage and develop campaign communications and digital staff, building a high-performing, collaborative, and aligned team culture 
• Establish clear systems, workflows, decision-making structures, and campaign communications processes that enable disciplined and coordinated execution across functions
• Partner closely with leadership and the policy team to ensure communications and digital strategies are fully integrated into campaign planning and execution
• Manage external consultants, vendors, firms, and paid media partners as needed to extend organizational capacity in campaign execution

Minimum Requirements:

Experience: 

• 10+ years of experience in communications, digital strategy, and/or political/issue advocacy campaigns
• Bachelor’s degree required
• At least 5 years of experience in public education advocacy organizations
• Strong background in political and/or issue advocacy campaigns

Transportation: Often works out of the office (or home office), with ~20% travel

• Time will be divided between office meetings with staff within the organization, and self-directed execution of tasks.
• Must be able to work occasional weekends and evenings for programmatic events and other priorities.
• Must be willing to travel to meet with staff across the country.

Core Values: What beliefs do you embody? How do you approach your work?

• Responsiveness - We keep each other in the loop to keep the work moving forward.
• Inclusiveness - We make space at the table for all, so everyone feels like they belong.
• High Quality Work - We ensure all deliverables meet our standard of excellence.
• Ownership - We take part in finding solutions for the problems we identify.  
• Equity - We look for opportunities to redistribute power in response to inequity.
• Evaluation and Reflection - We look for opportunities to celebrate success & show growth in ourselves and in our work.

Positional Skills - What can you do well? 

• Proven ability to lead and manage high-performing teams, with experience building systems and structures that drive execution at scale
• Experience working in fast-paced, dynamic environments that require both proactive planning and rapid response
• Exceptional strategic thinking, with the ability to connect communications and digital tactics to broader campaign goals and outcomes 
• Strong collaborative skills, used to working in matrixed environments with multiple peers and leaders

Functional Knowledge - What do you know a lot about?

• Demonstrated success leading campaign communications and digital for issue advocacy organizations or political campaigns, with a strong preference for experience in K-12 public education issues or related policy areas
• Strong political acumen, with the ability to translate complex policy issues into clear, persuasive, and actionable messaging
• Deep expertise in digital strategy, including paid media, audience targeting, and platform-specific messaging
• Deep understanding of digital systems, tools, and technologies that drive integrated communications and digital strategies

Benefits & Applying

Educators for Excellence (E4E) believes in providing employees with benefits to support self-care, wellness, and financial stability. We value the whole person and provide benefits such as paid time off, health insurance plans, competitive salaries that include pre-tax benefits, and cell phone reimbursements. See more information about our benefits here.

E4E is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance. E4E has a zero tolerance for discrimination, racism, xenophobia, or misogyny in any form in our workplace. We strive to create a workplace where everyone feels a strong sense of belonging.

Compensation Policy 

Educators for Excellence (E4E) is committed to valuing team members holistically. We do not engage in salary negotiations; our first offer is always our best offer.

Salary bands (based on geographic location):

• $105,000 - $150,000 for High Urban locations (NYC & San Francisco)
• $93,000 - $135,000 for Mid-High Urban locations (LA & Boston)
• $88,000 - $128,000 for all other geographic locations 

Within this range, our competitive, non-negotiable salary offer will be based on a candidate’s relevant experience and credentials, role-related competencies assessed through our robust hiring process, and geographic location. 

COVID-19 Vaccination Policy: All new employees are required to comply with E4E’s mandatory COVID-19 vaccination policy, which requires all staff to be fully vaccinated before the start of employment. An employee will be considered fully vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine. Employees may request an exemption as a reasonable accommodation due to a medical reason or a sincerely held religious belief.

E4E abides by each state’s requirements and acknowledges that they may change over time. If you advance to an interview, you will have the opportunity to ask questions about this job requirement.

Accommodations: We are committed to creating an inclusive and accessible interview experience and will ensure that all candidates are provided with reasonable accommodations that allow them to participate in the interview process. To request an accommodation, please email [email protected]

EEOC questionnaire: We place a particular focus on recruiting staff members who share the backgrounds of the communities we serve. We encourage all applicants to complete our EEOC questionnaire as part of your application process (these questions will be included in your initial application). Completing the questionnaire will help ensure our People & Equity team is attracting a diverse pool of qualified candidates for each of our open positions. Please note this information is not included with your application, and our hiring managers do not have access to race and other identifying information at any point in the interviewing or hiring process, including after a hire is made.

E4E uses E-Verify when completing all new hire paperwork. For more information, visit here.